Noguchi Naohiko Sake Institute Naohiko Noguchi 農口 尚彦

Naohiko Noguchi, acclaimed as Japan's foremost brewmaster and revered as the ""God of Sake Brewing,"" has garnered widespread recognition for his profound contributions to the sake industry. His achievements include receiving the Modern Craftsperson Award in 2006, the Medal with Yellow Ribbon in 2008, and the Cultural Agency Commissioner's Award in 2023, underscoring his pivotal role and influence.

Entering the world of sake brewing at the age of 16, Noguchi apprenticed at breweries in Shizuoka and Mie Prefectures before being appointed as the Toji (master brewer) of Kikuhime in Ishikawa Prefecture at just 28 years old. Following his tenure at Kikuhime, he continued to serve as Toji at Kano Shuzo and other breweries, retiring at the age of 82. However, he returned to the position of Toji at the Noguchi Naohiko Research Institute in 2017.

Throughout his illustrious 80-year career, Noguchi's dedication has been driven not by financial gain or accolades, but by his unwavering commitment to perfecting sake production to bring joy to drinkers. His revival of the labor-intensive ""Yamahai"" technique, which was facing nationwide decline, stands as a testament to his craftsmanship and determination.

Despite being unable to consume sake himself, Noguchi's creations transcend generations and borders, enjoying widespread acclaim both domestically and internationally. Now in his nineties, he continues his passion for sake brewing, aspiring to introduce sake to a global audience as an essential complement to dining experiences.